Pontiac Blog

Advertising

Two Optimization Models Are Better Than One

Pontiac and Chalice have partnered to deliver cutting edge media targeting on CTV. Together, they offer the ability to target CTV based on Linear data without the need for show level transparency....

Advertising, Connected TV

Better Optimization of CTV Campaigns: the Power of Logistic Regression

The key to achieving quality performance in CTV is through optimization models that can work with whatever data

Advertising

Walmart Enters the Room

The CTV market is growing 15-20%/year and is expected to reach $33B soon. Walmart's acquisition of Vizio is

Advertising

AI-Powered Contextual for a Better Advertising Experience

For the past year, Pontiac has partnered with Michael Misiewicz to build out world class contextual tools. These

Advertising

Forget Cookies, the Future Lies in Geography

While addressable identifiers will continue to dominate current headlines, the ability to determine what user is being targeted

Advertising

Unlocking Audience Insights: ART – The Future of Advertising

The industry is moving away from 1:1 targeting or any use of PII. With a fragmented landscape, many

Advertising, Connected TV

Doesn’t anyone care about Apple Users? Post Cookie Era Update #3

We have a basic hypothesis that most marketers and agencies are not paying enough attention to reaching users

Ready to get started?

With no minimums and no commitments, you can add Pontiac to your buying stack with ease

Want to learn more?

One of our platform experts is on hand to take you through the tool and understand your business needs.