Pontiac Blog

Two Optimization Models Are Better Than One

Pontiac and Chalice have partnered to deliver cutting edge media targeting on CTV. Together, they offer the ability to target CTV based on Linear data without the need for show level transparency....
The key to achieving quality performance in CTV is through optimization models that can work with whatever data
The CTV market is growing 15-20%/year and is expected to reach $33B soon. Walmart's acquisition of Vizio is
For the past year, Pontiac has partnered with Michael Misiewicz to build out world class contextual tools. These
While addressable identifiers will continue to dominate current headlines, the ability to determine what user is being targeted
The industry is moving away from 1:1 targeting or any use of PII. With a fragmented landscape, many
We have a basic hypothesis that most marketers and agencies are not paying enough attention to reaching users

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