Pontiac Blog

Advertising

Two Optimization Models Are Better Than One

Pontiac and Chalice have partnered to deliver cutting edge media targeting on CTV. Together, they offer the ability to target CTV based on Linear data without the need for show level transparency....

Advertising

Proven Success of Pontiac’s Contextual AI Targeting Solution

Contextual targeting using AI is a powerful tool to drive results. Pontiac's tool has proven to be scalable

Audience Discovery

The Power of Context and Geography in a Privacy-First World

Contextual AI and geography can combine to offer future-proof audience targeting at scale with better performance and reliability.

Advertising

The Quality Conundrum: Frequency Capping and MFA Websites

MFA websites are a major waste of advertising spend, but also a massive pain to circumvent, and advertisers

Advertising

Targeting Should Be About Efficiency, Not Precision

Targeting precision has eschewed accuracy for scale. Advertisers can benefit from focusing more on efficiency to drive results.

Connected TV

Is CTV Reverting to just… TV?

CTV is looking more and more like cable with unskippable ads and prescheduled content.

Advertising, Audience Discovery

You Are Where You Live

Geography is a great indicator of audience cohorts. In a cookieless world, where someone lives can be the

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