The latest news and industry insights from the Pontiac team
We are starting to see budget shifts from linear TV to CTV but is programmatic ready to take on the linear Goliath in terms of transparency?
How do we prepare for the world with no cookies (and less addressability in general)?
Cookieless Identity Solutions, Contextual Targeting & Native Placements
Is addressability coming to an end? How are privacy changes affecting the programmatic industry