The latest news and industry insights from the Pontiac team

Transparency in CTV: Are We Ready To Take On Linear?

We are starting to see budget shifts from linear TV to CTV but is programmatic ready to take on the linear Goliath in terms of transparency?

Preparing for Post-Cookie Era – Q4 2021 Edition

How do we prepare for the world with no cookies (and less addressability in general)?

Post-Cookie-Era #2

Cookieless Identity Solutions, Contextual Targeting & Native Placements

Post-Cookie-Era Update Feb 2021

Is addressability coming to an end? How are privacy changes affecting the programmatic industry