Doesn’t anyone care about Apple Users? Post Cookie Era Update #3

We have a basic hypothesis that most marketers and agencies are not paying enough attention to reaching users on Apple Devices using Programmatic Advertising. (And probably social too, but that is a separate blog post.) We decided to run a basic experiment comparing the delivery to Apple Devices when targeting typical 3rd party data audiences vs. our in-house cookieless tool called Pontiac ART.

ZIP Codes: the Key to Effective Cookieless Targeting

With the ongoing shift towards a cookie-less world, it will be important to “make what’s old, new again.” ZIP data has become even more important for a brand’s audience targeting strategy to maintain a strong level of precision in targeting, while complying with new privacy regulations.

Transparency in CTV: Are We Ready To Take On Linear?

In the last couple of years, we are seeing a true shift in television budgets to CTV or OTT. For digital advertisers this has always been on the horizon but at the same time has seemed to be just out of reach. The opportunity is closer than ever but with our current infrastructure and tools, do we have enough to compete with the longstanding Goliath?

Preparing for Post-Cookie Era Q4 2021 edition

The focus of Apple to double down on its strategy on ‘privacy for the consumer’ is well publicized. And rightly so. The question on “how much tracking will the average joe accept on the internet” is a difficult one to frame, and a difficult one to answer. It is now accepted in the advertising community that the universe is moving towards a focus on consumer privacy and restricting advertiser’s signals.