Pontiac Blog

Advertising

Two Optimization Models Are Better Than One

Pontiac and Chalice have partnered to deliver cutting edge media targeting on CTV. Together, they offer the ability to target CTV based on Linear data without the need for show level transparency....

Advertising

The 3rd Party Data Ship is Sinking

Oracle is shutting down their ad business, and this action is an indicator that the data business is

Advertising

Hungry? Let’s fight over pie!

Cookies and AI can have opposite effects on publisher inventory. Fewer cookies is good for pubs but AI

Advertising

From Ad Networks to Exchanges and Back Again

Advertising is reverting back to a controlled inventory market where platforms and publishers have a closer relationship.

Connected TV

Maybe Cable Got It Right After All

CTV is looking more and more like cable, with bundled channels, filler content, and high prices. What's old

Advertising

The Lonely Relevance of Sports

Sports is the final frontier of appointment viewing and the CTV industry is making moves to capitalize.

Advertising, Audience Discovery

Grasping On To Crumbs..

Google is delaying cookie deprecation again. Advertisers shouldn't wait around for the inevitable to come and instead embrace

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