Pontiac Blog

Advertising

Two Optimization Models Are Better Than One

Pontiac and Chalice have partnered to deliver cutting edge media targeting on CTV. Together, they offer the ability to target CTV based on Linear data without the need for show level transparency....

Advertising, Connected TV

ZIP Codes: the Key to Effective Cookieless Targeting – Pontiac Intelligence

With the ongoing shift towards a cookie-less world, it will be important to “make what’s old, new again.”

Advertising

Contextual Advertising and Natural Language Processing: an Interview with Data Scientist, Michael Misiewicz

"I think advertising, when it’s done best, in the most creative, interesting ways, is always about how do

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