View detailed breakdowns of each optimization made by the
Pontiac Algorithm to drive performance on the selected KPI for each campaign.
Foot Traffic Attribution provides the capability to register conversions in the real world. It allows advertisers to track how many users were served an ad through Pontiac and then visited a commercial location. Seamlessly integrated into the Pontiac platform, Foot Traffic is available as a key performance metric across web, in-app and CTV campaigns.