Reporting

Pontiac Intelligence values full access into data. By providing real-time reporting visuals as well as the important metrics for each line, advertisers can truly evaluate performance.
 

Immediately access a breakdown of graphics showing ad activity and success across many crucial variables:

  • Date
  • Line
  • Creative
  • Creative Size
  • Region/State
  • DMA
  • Pixel
  • Advertiser
  • Exchange
  • Browser
  • Operating System
  • Site Domain
  • Latitude
  • Longitude
  • Device ID
  • Time stamp
  • IP Address
  • Spend
  • Zip Code
  • App
  • Device Type
  • Device Make
  • Device Model
  • Carrier

And concerning any of the following metrics:

  • Impressions
  • Clicks
  • Conversions
  • Post-Click Conversions
  • Post-View Conversions
  • Spend

Setting up a custom report is simple and getting detailed data from reports is equally simple across the following metrics:

  • Impressions
  • Clicks
  • Conversions
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • View Measured Impressions
  • View Confirmed Impressions

Line Item

While Pontiac Intelligence serves your every need regarding audience targeting, there are a number of other components relevant to digital advertising. Pontiac Intelligence gives you the ability to have complete control over these elements as well.

  • Create as many advertisers as you like. View critical total metrics at a glance across all of your advertisers within the Advertisers page, including Daily Budget Impressions, Daily Budget Spend, Number of Lines associated, Number of Impressions, Cost, Clicks, and Conversions.
  • Whether you have one or one hundred advertisers associated with your account, it’s simple to access all of the details about a specific advertiser. Easily see their associated lines, creatives, and third- party, conversion, and segment pixels, and quickly add any of those elements to your advertiser.

Our line creation system allows you complete control over how you structure a campaign for your advertiser.

You can see here that there are a number of factors that you get to control.

  • “KPI” (key-performance indicator) allows you to choose the metric that you want to be used by Pontiac Intelligence’s optimization algorithm.
  • Use Start Date and End Date to determine the days that the campaign runs.
  • You have the choice to Budget by Spend or Budget by Impressions— budgeting by spend means that you will spend the Lifetime Cost number that you input with the estimated number of impressions being variable, and budgeting by impressions means that you will purchase the specified Lifetime Impressions with the estimated cost being variable.
  • You can set your own Budget Multiplier, which is used to cover 3rd party discrepancies. If you would like Pontiac Intelligence to automatically adjust the budget multiplier on your behalf based on the spending patterns that it detects, you can choose to apply the Dynamic Budget Multiplier to your campaign as well.

  • Choose the maximum number of times that an individual will be targeted by the line over the course of a single day and over the course of the line’s life (or choose to have no caps at all!) with Frequency Caps. If you would like Pontiac Intelligence to automatically adjust frequency caps on your behalf based on underdelivery patterns that it detects, you can choose to apply Dynamic Frequency to your campaign as well.
  • Control your line’s bidding prices using Bid Data. Determine the typical bid value as well as upper and lower bounds on the bid values you want to use for this campaign.
  • Determine the days that Pontiac Intelligence’s optimization schedule will work on your campaign.