Pontiac Intelligence values full access to data. Through the comprehensive reporting suite as well quick metrics at the Advertiser and Line Item levels, advertisers can effortlessly evaluate performance and manage campaigns.

Display Reporting

Schedule custom reports to be delivered by email address or FTP at regular intervals or access a visual breakdown of key metrics and dimensions in the standard reporting dashboard.

Evaluate success across many crucial variables:

  • Date
  • Advertiser
  • Line
  • Creative
  • Creative Size
  • Spend
  • Pixel
  • Audience Segment
  • Exchange
  • Site Domain
  • Mobile App
  • Full URL
  • Time stamp
  • Region/State
  • DMA
  • Zip Code
  • Latitude
  • Longitude
  • Device Type
  • Operating System
  • Device Make
  • Device Model
  • Carrier
  • Browser

And concerning any of the following metrics:

  • Impressions
  • Clicks
  • Conversions
  • Post-Click Conversions
  • Post-View Conversions
  • Spend
  • Viewability
  • Video/Audio Completion Rate
  • Order ID
  • Order Revenue

View detailed breakdowns of each optimization made by the
Pontiac Algorithm to drive performance on the selected KPI for each campaign.

Foot Traffic Studies

Foot Traffic Attribution provides the capability to register conversions in the real world. It allows advertisers to track how many users were served an ad through Pontiac and then visited a commercial location. Seamlessly integrated into the Pontiac platform, Foot Traffic is available as a key performance metric across web, in-app and CTV campaigns.