Pontiac Intelligence was built by the engineering team from Programmatic Mechanics. The Programmatic Mechanics team has been purchasing advertising space on behalf of all types of clients since 2014. The thousands of clients with whom we have worked, the thousands of zip codes that we have targeted, and the billions of performance-driven data points that we use have resulted in our team perfecting our craft.
Birth of the Algorithm
The Pontiac Intelligence team was born from Erik Thorson, the CTO of Programmatic Mechanics, coming onboard in 2015. While at Programmatic Mechanics, he developed an advanced algorithm for performance campaigns. Then, he perfected that algorithm over the next six months. We discussed making this algorithm available for anyone who wished to use it.
The Pontiac Intelligence platform went into Alpha in October of 2017. After getting five clients to utilize the technology and prove out some use cases the team moved to Beta in June of 2018.
Beginning of Pontiac
In April of 2016 the Programmatic Mechanics team decided to invest in pursuing Pontiac Intelligence as a standalone DSP buy-side platform.
The company invested over $1,000,000over the past few years into an in-house engineering team to build a front end, integrate with Stripe, AppNexus & LiveRamp, all financial systems