Targeting

Place Ads Intelligently

Utilize Pontiac Intelligence to place highly targeted ads to reach your audience.

Custom
Audiences

Create highly customizable audiences inside of Pontiac Intelligence's console across the following:

  • Device IDs (distinctive numbers associated with smartphones)
  • IP addresses
  • Zip codes
  • Latitudes and longitudes (with radiuses around those points)
  • User IDs

You can input as many highly specific details as you like for your audience. See here how targeting specific GPS coordinates or zip codes may look.

Targeting Options

Control your ads’ targeting across the following:

  • Website (URL) and specific mobile app
  • Operating system device (MacOS, iOS, Windows, Android)
  • Geography (country, region/state, DMA (USA only), postal code, or lat-long coordinates) Time of Day
  • Time of Day
  • Exchange (Seller) (Google, Microsoft, Yahoo, AppNexus, Index, Rubicon, Pubmatic, OpenX, and others)
  • Audience (third-party and first-party user data)
  • Pixel (set up advanced remarketing strategies)

You can even use our GPS application directly within the console to select your targeting location and radius.

Third-Party Audiences

Pontiac Intelligence offers over 350,000 audience segments that you can integrate
into any of your campaigns. Associate a full spectrum of third-party audiences
with any of your campaigns.
 
Behavioral

Target audiences who have displayed through their web activity specific interests or lifestyles through using any of our thousands of available behavioral segments. Want people who have been looking for jobs in entertainment? People in the market for school supplies? People who make $50-75,000 a year? Perhaps people who use teeth-whitening strips? Check out these kinds of audiences, pre-packaged and immediately available for your campaigns.

 
Contextual

Target audiences who have displayed through their web activity specific interests or lifestyles through using any of our thousands of available behavioral segments. Want people who have been looking for jobs in entertainment? People in the market for school supplies? People who make $50-75,000 a year? Perhaps people who use teeth-whitening strips? Check out these kinds of audiences, pre-packaged and immediately available for your campaigns.

 
Demographic

Target audiences who have displayed through their web activity specific interests or lifestyles through using any of our thousands of available behavioral segments. Want people who have been looking for jobs in entertainment? People in the market for school supplies? People who make $50-75,000 a year? Perhaps people who use teeth-whitening strips? Check out these kinds of audiences, pre-packaged and immediately available for your campaigns.

 
Language

Target your ad across websites serving to users in over 50 different languages, from Spanish to Macedonian to Thai. Make sure that your ad reaches people who are looking at content in that language by integrating these packages into your campaigns.

 
Weather
(Location)

Target audiences based on the weather conditions that they are experiencing in their locations. Show your sunscreen brand to people in “Very Sunny” conditions, or your nasal spray to people in “Allergy Weather.”

Easily associate any third-party audience
directly with your campaign