Demand Side Platform (DSP)

Pontiac Intelligence provides a full-suite Programmatic Platform with the ability for the user to control every piece of the setup.

Technology built around

A basic user interface
Easy Workflow
Custom Detailed Reporting
Read/Write API
Smart Conversion Pixels
Log Files
A proprietary Algorithm
Hyper Local Targeting
Foot Traffic Reporting

Purchase Display, Video, Audio, Native, OTT, & CTV ads to build a multichannel media strategy with hyper-targeted campaigns.

When purchasing display, retargeting ads, native ads, pre-roll online video, in-app mobile and other internet based formats our technology utilizes enterprise bidders to access every publisher and format imaginable.
Our DSP is robust and comfortable for experienced buyers. And, our resources, wiki, and team can help teach anyone looking to master this form of media buying.

Onboard and Target CRM Data

Pontiac Intelligence users have access to LiveRamp directly. After signing up for Pontiac and signing an addendum, advertisers can use LiveRamp to manage CRM files and make them targetable across the open Internet with no minimum commitment. First-party CRM data may come in the form of phone numbers, email addresses, or full names and associated postal addresses. Upload a CSV file to LiveRamp, which uses a massive database to match that data with online IDs to create audiences to target through Pontiac Intelligence.

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Foot Traffic Attribution

Pontiac has built a platform integration with OnSpot Data. Our integration is focused on attribution. In Pontiac, purchase CTV, streaming audio, display banners or online video and attribute the users to see if they visited a specific retail location. Set it up per location and control the experiment at a detailed level. OnSpot’s Data Location Analytics platform is best-in-breed technology which works with publishers to triangulate consumer behavior and geographic patterns.