For Global Clients and large agencies, our platform is differentiated and highly competitive in two areas:

CTV PMP Management Platform & Bidder

Executing hundreds-of-line-items with Foot-Traffic Intelligence

Our proprietary CTV Bidder is a solution built for advanced clients who are looking to gain efficiencies and utilize a new CTV PMP Management Platform. The CTV PMP Management System is available on a Bidder-as-a-Service model or a percentage of media model.

Leverage our account management team to assist with setting up custom deals with the largest CTV providers in the world. The CTV Bidder is focused on CTV Deals and PMPs via integrations with Magnite, SpotX and Telaria, as well as other leading platforms.

Our bidder includes these attribution features:

IP Conversion Pixel tracking

UItilize the Pontiac IP conversion pixel to measure the effectiveness of CTV campaigns across devices on web activity

Foot-Traffic and Foot-Fall attribution

Utilize IP addresses through OnSpot data who helps triangulate and report on in-store visits driven by CTV advertisements

Pontiac is utilized by national brands to create awareness and measure campaign response at a hyper-local level.

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