Don't Take Our Word For It

See our tools in action

Al Based CTV Conversion Optimization

Problem

An agency was looking to get the lowest possible CPA across their CTV buys for an ecommerce platform.

Solution

Pontiac implemented its Al optimization algorithm, which uses “Random Forest” regression decisioning to identify the most effective levers to improve performance. The algorithm automatically prioritizes and deprioritizes factors based on their impact to bring down CPAs

Results

The campaign outperformed a other platforms and channels and beat CPA targets by 23%. The client found the Pontiac platform to be more effective than any other solution they had in place and redirected the majority of their CTV budget through the platform.

Problem

An agency buyer was frustrated by the delivery of CTV on other DSPs and direct inventory platforms. For every campaign, their delivery was flat and even throughout the day, whereas viewership ebbs and flows through the various windows of the day: Morning, Daytime, Primetime, Late Night. Their CTV was not maximizing the impact of their budget.

Solution

Pontiac introduced controlled delivery curves – tight, hour based controls to adjust delivery weights based on the important windows of the day. The agency could control increases in spend at key moments of the day and match the viewership spikes and lulls appropriately.

Results

Pontiac’s day part optimization drove a lift of 20% in conversions and also drove a 15% decrease in CPMs. The agency was better able to control for the optimal exposure time slots and improved branding and engagement metrics across the board.

Mapping CTV Delivery to Actual Viewership Patterns

Contextual Al For Better Performance

Problem

The customer was a cannabis advertiser who was looking to execute a state specific campaign targeting cannabis-curious shoppers through contextual targeting. They had been using a legacy contextual targeting solution, but wanted better engagement results.

Solution

Pontiac implemented their custom contextual Al targeting to scale a relevant site list using 5 sites as a seed list. The contextual tool expanding the reach to over 22K relevant sites.

Results

Pontiac’s contextual engine drove a 44% improvement in CTR while reducing CPMs by 10% and CPCs by 23% relative to the incumbent targeting tool.

Want to learn more?

One of our platform experts is on hand to take you through the tool and understand your business needs.