CEO, Keith Gooberman
CTO , Erik Thorson
VP, Revenue & Operations, Heather Arouh
The company realized early on that building a white-label version of the platform was key to growth. The Pontiac team built out several versions of the platform technology to create iterations which catered to different experience levels and business models as the use cases were seen on the platform. Recognizing the power of allowing agencies and organizations to personalize the user-interface and further build upon its capabilities, the while-label offerings emerged. The white label offerings were formally released in 2019, including a unique sign-up process and dashboard.