Custom Audience Integrations

Place ads strategically with Custom Audience Targeting


Convert any existing CRM data into a targetable audience through cookie-based matching or IP address triangulation. Utilize email lists, names and postal addresses, or phone numbers to target leads or previous customers across the open web.


Using one or hundreds of commercial addresses, create custom audiences of users who have visited any location across the country in the past year. For example, target users who have attended a University of Texas football game, or people who have visited any McDonald’s across the country.


Enter the latitude and longitude for any coordinate in the world to serve ads to users while they are in that physical location. Display ads on a user’s mobile devices while they are in the best frame of mind, whether they are shopping at Target or at an industry trade show.


Build custom contextual segments using keywords or 3-word phrases to place ads contextually across URLs that contain the most relevant content to your Advertiser. Use phrases such as “Women’s Fashion” or “Best gifts for employees” to place ads in front of people while they are browsing articles on those topics.


Enter any company website to create a targetable audience of employees and company devices. Reach key decision makers with filters by position or target companies displaying interest in certain topics. Target companies searching for new CRM software or looking to contract website developers.


In addition to custom audiences, select from over 380,000 off the shelf third-party data sets for Demographic, Contextual, Behavioral, Brand Safety, or Weather conditions. Target pet owners, Baby Boomers, yoga lovers, users searching for a new car, and so much more!

Place highly targeted display ads using the following controls:

  • Allow and Block lists for websites and mobile applications
  • Target full URLs down to 20 subdirectories
  • Geo-target by Country, Region/State, DMA, Postal Code, or Lat-Long coordinates
  • Daypart target time of day and day of the week
  • Target operating system or device model
    Select exchanges, including Google, Microsoft, Yahoo, AppNexus, Index, Rubicon, Pubmatic, OpenX, and others
  • Target First-Party or Third-Party Audience data
  • Remarket audiences built with a Pontiac Segment Pixel

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